Labels —
Elton John Aids Foundation

Elton John Aids Foundation believe that people who use drugs deserve safety and dignity, just as much as anyone else. The foundation wanted to highlight the pervasive stigma that exists in society and work to highlight and dismantle it, to achieve their goal of ending AIDS through advocacy, research and breaking down myths.

We created ‘Labels’ a film that demonstrates how society’s stigma against people who use drugs manifests in their lives and how applying labels to people who use drugs creates a culture of isolation and neglect. We worked with an amazing cast who have experience with drugs to help root our ideas in reality. Read more here.
Made with Theo Krekis, Knucklehead and the Don’t Panic team, stills shot by Lewis Khan.