Larry 4 Leader —
Don’t Panic London
If you don’t already know, Larry The Cat is the official ‘Chief Mouser’ to Number 10 Downing Street and he has served diligently through 4 Conservative prime ministers now. We thought it would be fun (and serious) to higlight how in the latest leadership race, there were more people who would back a literal cat than either Liz Truss or Rishi Sunak.
We worked with Build Hollywood on a handful of billboards and flyposters, and created a microsite too. To say it captured attention is a bit of an understatement... in one week we landed 70+ international press articles, 47k interactions with #Larry4Leader and had 15k visits to larry4leader.com.
SiSnce
Made with the Don’t Panic team.
Don’t Panic London
If you don’t already know, Larry The Cat is the official ‘Chief Mouser’ to Number 10 Downing Street and he has served diligently through 4 Conservative prime ministers now. We thought it would be fun (and serious) to higlight how in the latest leadership race, there were more people who would back a literal cat than either Liz Truss or Rishi Sunak.
We worked with Build Hollywood on a handful of billboards and flyposters, and created a microsite too. To say it captured attention is a bit of an understatement... in one week we landed 70+ international press articles, 47k interactions with #Larry4Leader and had 15k visits to larry4leader.com.
SiSnce
Made with the Don’t Panic team.
