Larry 4 Leader —
Don’t Panic London

If you don’t already know, Larry The Cat is the official ‘Chief Mouser’ to Number 10 Downing Street and he has served diligently through 4 Conservative prime ministers now. We thought it would be fun (and serious) to higlight how in the latest leadership race, there were more people who would back a literal cat than either Liz Truss or Rishi Sunak.
We worked with Build Hollywood on a handful of billboards and flyposters, and created a microsite too. To say it captured attention is a bit of an understatement... in one week we landed 70+ international press articles, 47k interactions with #Larry4Leader and had 15k visits to
Made with the Don’t Panic team.