#LivesCutShort —
Health Equals
In the UK we think that our health is our own responsibility... but there are many other external factors that impact how good our health will be, and how long we’ll live: factors that we cannot control. Health Equals is a new organisation of charities and businesses that have come together to focus on promoting good health as a central pillar of policy-making. In conjunction with their formation, we created #LivesCutShort for UK billboards and social channels, to highlight the inequalities of good health across the country and its influence on the life expectancy of local residents. To do this, we took the iconic wristband that displays every newborn's date of birth and turned it on its head, and replaced it with the harrowing statistic of the life expectancy for a baby of that area. The campaign drives audiences to visit a bespoke website, where they can discover the life expectancy of their own area and see how it compares to elsewhere in the UK.
SiSnce
Made with the Don’t Panic team, covered by Campaign, The Drum and Marketing Beat.
Health Equals
In the UK we think that our health is our own responsibility... but there are many other external factors that impact how good our health will be, and how long we’ll live: factors that we cannot control. Health Equals is a new organisation of charities and businesses that have come together to focus on promoting good health as a central pillar of policy-making. In conjunction with their formation, we created #LivesCutShort for UK billboards and social channels, to highlight the inequalities of good health across the country and its influence on the life expectancy of local residents. To do this, we took the iconic wristband that displays every newborn's date of birth and turned it on its head, and replaced it with the harrowing statistic of the life expectancy for a baby of that area. The campaign drives audiences to visit a bespoke website, where they can discover the life expectancy of their own area and see how it compares to elsewhere in the UK.
SiSnce
Made with the Don’t Panic team, covered by Campaign, The Drum and Marketing Beat.
