NIVEA —
Social Campaign
NIVEA has over one hundred years experience creating caring products for our skin, from teenage acne to anti-ageing solutions and everything in between. They wanted to add value to their followers’ feeds with a responsive campaign that supported their specific skincare needs, as well as showcasing the wealth of specialist insight that NIVEA has on their website.
We created Skin Struggles, a campaign that interacted with followers directly on Facebook and Instagram through Questions and Polls, and then shared bespoke editorial content, to guide and advise followers on how to deal with this issue.
We developed a subset of the NIVEA playbook brand especially for Skin Struggles, including an animated smile with the logo lock-up. We made Stories, worked with the NIVEA influencers and produced Pinterest infographics. All the while pushing followers to the NIVEA website, where their new E-Commerce platform lives.
Take a look at all the NIVEA content I make, here.
Social Campaign
NIVEA has over one hundred years experience creating caring products for our skin, from teenage acne to anti-ageing solutions and everything in between. They wanted to add value to their followers’ feeds with a responsive campaign that supported their specific skincare needs, as well as showcasing the wealth of specialist insight that NIVEA has on their website.
We created Skin Struggles, a campaign that interacted with followers directly on Facebook and Instagram through Questions and Polls, and then shared bespoke editorial content, to guide and advise followers on how to deal with this issue.
We developed a subset of the NIVEA playbook brand especially for Skin Struggles, including an animated smile with the logo lock-up. We made Stories, worked with the NIVEA influencers and produced Pinterest infographics. All the while pushing followers to the NIVEA website, where their new E-Commerce platform lives.
Take a look at all the NIVEA content I make, here.
